When shopping for diamonds, many are quickly overwhelmed by the “Four Cs”—cut, color, clarity, and carat. At pureeve, we simplify the process so you can focus on what truly matters: beauty, brilliance, and meaning.
What Is Diamond Clarity?
Clarity refers to the absence of internal flaws (inclusions) or surface imperfections (blemishes) in a diamond. These characteristics are graded from Flawless (FL) to Included (I1-I3) by institutions like GIA.
But Here’s the Truth:
Clarity only matters up to a point. Many inclusions are microscopic and don’t affect the beauty of the stone at all. At pureeve, we often recommend VS1 to SI1 clarity—where imperfections are invisible to the naked eye, but the value is still exceptional.
How We Source Our Diamonds
All of our diamonds are:
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Conflict-free
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Certified by independent gem labs
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Expertly cut for maximum light performance
Beyond clarity, cut is king. A well-cut diamond will shine brighter than a flawless one with a poor cut. That’s why our gemologists evaluate each stone not only on paper, but through the prism of light and emotion.
Ethics Meets Elegance
We believe you should feel good about your diamond—both in its sparkle and its story. Our Lumière collection uses only diamonds that meet our triple-standard for brilliance, ethics, and origin traceability.
Whether you're choosing a solitaire ring, diamond earrings, or a delicate pavé bracelet, trust that every pureeve diamond is selected for both its natural beauty and the legacy it will carry.
